We began working with The Sound Organisation in 2018 when we were tasked with a complete rebranding of the company. The Sound Organisation, a high-performance audio equipment importer, was looking to revitalize and grow their company and we suggested a new website and brand appearance is just the thing to shake up the industry. In a very traditional industry, a contemporary and refreshed look can be risky, but The Sound Organisation was on board to make some waves.
We went for a minimalistic, clean, and vibrant design that used imagery indicative of sound waves, vinyl grooves, and speaker cones. The waves of the logo reach forward, showing the company’s outlook and focus on future growth. Simultaneously, we created an expansive new website to house all their product. We opted for an ecommerce-style website, despite The Sound Organisation being a strictly B2B company. We decided that people are very used to navigating ecommerce websites in today’s world and the format would actually help retailers and consumer sort through the many products offered. We made the individual brands the focus of the website, allowing for each brand to tell a separate story, all under the Sound Organisation umbrella.
Since launching the website, we have become an integral part of The Sound Organisation’s business strategy as we operate as their in-house marketing and PR company in addition to maintaining their web and social presence. We build exciting print ads for industry publications, shoot informative videos for new products, write SEO-building blog content, create attention grabbing graphic materials for trade shows, and assist in product and business development.
The Sound Organisation has seen amazing growth over the past few years, signing three new brands and expanding into the Canadian market as well. We look forward to our continued partnership with such a great company.
Keep Scrolling to see some of the work we’ve done for The Sound Organisation